{"id":13771,"date":"2022-06-26T18:56:12","date_gmt":"2022-06-26T16:56:12","guid":{"rendered":"https:\/\/www.upcyclea.com\/cradle-to-cradle\/"},"modified":"2024-03-07T17:09:20","modified_gmt":"2024-03-07T16:09:20","slug":"cradle-to-cradle","status":"publish","type":"page","link":"https:\/\/upcyclea.com\/en\/cradle-to-cradle\/","title":{"rendered":"Cradle to Cradle\u00ae"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13771\" class=\"elementor elementor-13771 elementor-791\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1e41b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1e41b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c3b4e\" data-id=\"65c3b4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-975fcd9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"975fcd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cradle to Cradle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da2307 elementor-widget elementor-widget-text-editor\" data-id=\"3da2307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The cradle of the circular economy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c127114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c127114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a99441\" data-id=\"6a99441\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2d0627 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c2d0627\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-56dd39c\" data-id=\"56dd39c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e52b70e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e52b70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#first\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">What is Cradle to Cradle\u00ae?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6e1d901\" data-id=\"6e1d901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e96826d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e96826d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#second\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Do good instead of less bad<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1e7a5fe\" data-id=\"1e7a5fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41686a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"41686a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#third\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Biological and technical cycles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2fa5357\" data-id=\"2fa5357\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-508ed97 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"508ed97\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"second\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#fourth\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Product certification and building referencing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d640211 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d640211\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-dc076f0 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"dc076f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-32b76c9\" data-id=\"32b76c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4778d15 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4778d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.c2ccertified.org\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">C2C Certified Products Library<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d2ef626\" data-id=\"d2ef626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2383f16 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2383f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/c2c-buildings.net\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register of C2C referenced buildings<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ea671a3 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"ea671a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc51f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc51f6e\" data-element_type=\"section\" data-e-type=\"section\" id=\"first\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb07e8\" data-id=\"7cb07e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bacc863 elementor-widget elementor-widget-heading\" data-id=\"bacc863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Cradle-to-Cradle\u00ae?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0054a38 elementor-widget elementor-widget-text-editor\" data-id=\"0054a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Cradle to Cradle\u00ae approach defines and promotes the development of upcyclable products, which means that, unlike conventional recycling, it maintains the quality of raw materials throughout the multiple life cycles of the product and its components.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c8f79 elementor-widget elementor-widget-text-editor\" data-id=\"70c8f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is a philosophy of eco-design and circular economy that suggests that the human species and its activities are not a problem for nature or health, and that it is possible to &#8220;do good&#8221; by aiming for a positive impact, rather than just &#8220;do less harm&#8221; by reducing its impacts.<\/p>\n<p>It is therefore about having a positive footprint on health and the environment by drawing inspiration from the natural model according to four main principles:<\/p>\n<ul>\n<li><span style=\"color: #4b08a1;\"><strong>Everything is a resource (the notion of waste does not exist),<\/strong><\/span><\/li>\n<li><span style=\"color: #4b08a1;\"><strong>Renewable energies must be given priority,<\/strong><\/span><\/li>\n<li><span style=\"color: #4b08a1;\"><strong>Diversity should be celebrated,<\/strong><\/span><\/li>\n<li><span style=\"color: #4b08a1;\"><strong>It is necessary to have a systemic and collaborative vision.<\/strong><\/span><\/li>\n<\/ul>\n<p>In the end, this means that everything can be considered a resource and that the notion of waste disappears: the right materials enter into infinite cycles\/metabolisms, used in the right place at the right time. This is how its founders gave it its name, translating into French the expression &#8220;from the cradle to the cradle&#8221;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492c06c elementor-widget elementor-widget-video\" data-id=\"492c06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/EmUNeEaRoB8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e16a430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e16a430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eae1be\" data-id=\"5eae1be\" data-element_type=\"column\" data-e-type=\"column\" id=\"second\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0580122 elementor-widget elementor-widget-heading\" data-id=\"0580122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Do good rather than less bad\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55ddd84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ddd84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75a7433\" data-id=\"75a7433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e5436 elementor-widget elementor-widget-text-editor\" data-id=\"56e5436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In contrast to the decreasing approach, which aims to reduce the negative impact of Man on the environment, the Cradle to Cradle\u00ae approach aims to increase its positive impact.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f9e01 elementor-widget elementor-widget-text-editor\" data-id=\"77f9e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is therefore a positive approach that gives context and perspective to life cycle analysis. It is no longer a question of reducing or minimizing our footprint and consumption but of changing direction, gradually transforming our system from within. It is therefore not a question of managing degrowth but of managing a new form of growth that integrates, from the outset, the interests of future generations.<\/p>\n<p>Cradle to Cradle\u00ae (C2C) is therefore the engine of the circular economy and allows for continuous flows in open and closed loops, while creating value at each step of the process. To carry out this eco-design, it is essential to think upstream of the product so that its design brings, in the long run, benefits on the economy, the social and health\/well-being, but also on the environment.<\/p>\n<p>Originally, the C2C approach applied to products. It thinks differently about their sustainability and therefore plans differently for their design, the materials used and their flows. In order to decarbonize the industry and preserve resources, the manufacturer foresees, from the design stage, different scenarios that will allow the regeneration of the used product, if possible indefinitely, via 2 cycles :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1380b46\" data-id=\"1380b46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0cccb4 elementor-widget elementor-widget-image\" data-id=\"f0cccb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"343\" height=\"303\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/06\/graphique-Impact-FR-1.svg\" class=\"attachment-full size-full wp-image-12756\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a72fd5 elementor-widget elementor-widget-image\" data-id=\"2a72fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"343\" height=\"146\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/06\/graphique-Impact-FR-2.svg\" class=\"attachment-full size-full wp-image-12758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ca37c elementor-widget elementor-widget-image\" data-id=\"e7ca37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"343\" height=\"146\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/06\/graphique-Impact-FR-3.svg\" class=\"attachment-large size-large wp-image-12760\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb424ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb424ce\" data-element_type=\"section\" data-e-type=\"section\" id=\"third\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e70ef4\" data-id=\"0e70ef4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7b195 elementor-widget elementor-widget-heading\" data-id=\"ce7b195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The biological cycle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdc603 elementor-widget elementor-widget-image\" data-id=\"1cdc603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/elementor\/thumbs\/cycle_biologique-new-e1682673593500-qfel3mmp9yeu4byqb23qx7oksxrwplcmif29as7z3c.png\" title=\"cycle_biologique new\" alt=\"cycle_biologique new\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d79e421 elementor-widget elementor-widget-text-editor\" data-id=\"d79e421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a biological cycle, materials are broken down by microorganisms to form new nutrients. Biodegradable products are transformed into compost, thus constituting a base of nutrients that can be used by new natural resources.<\/p>\n<p>All products that belong to this cycle are called &#8220;consumer products&#8221;. In the C2C vision, clothing, shoes or any other product that wears out with use &#8211; such as tires &#8211; should be designed with the earth in mind. The diagram above, which presents the example of the manufacture of a biodegradable bioplastic bottle, gives an illustration.<\/p>\n<p>Usually, what we call &#8220;recycling&#8221; is more like &#8220;under-cycling&#8221; because it often destroys value (e.g. energy recovery or landfill).<\/p>\n<p>Here, the cycle is closed and has a positive impact because the bottle was eco-designed from 100% biodegradable components and can therefore return to the soil from which it was derived (e.g. starch from corn stalks) to be used as compost.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd0e0a1\" data-id=\"bd0e0a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-863d94e elementor-widget elementor-widget-heading\" data-id=\"863d94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The technical cycle\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc37d9 elementor-widget elementor-widget-image\" data-id=\"adc37d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/06\/cycle_technique-1.svg\" class=\"attachment-full size-full wp-image-12762\" alt=\"Certification cradle to cradle : cycle technique\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edef8e1 elementor-widget elementor-widget-text-editor\" data-id=\"edef8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A technical cycle consists of controlled flows of industrial materials. The idea is to allow mass-produced industrial products to circulate in a closed circuit, while maintaining a constant level of quality. The fact that the system is closed is a prerequisite to create optimal value, but also to allow for the temporary use of toxic substances when unavoidable (before finding substitutes).<\/p>\n<p>Ease of disassembly and care in choosing materials for a product are fundamental to the design. The products and materials in this cycle are called &#8220;use products&#8221;.<\/p>\n<p>The diagram above presents the example of a television set, produced by assembling elements of defined quality and which can be reused to recreate the same material (closed loop) or participate in the manufacture of other products (open loop).<\/p>\n<p>The technical loop also makes the principle of functionality economy possible. This is, for example, the case of laundromats where consumers prefer not to buy the washing machines and to pay for their use. In this approach the equipment remains the property of the manufacturer, and is returned to him after a defined period of use. One of the advantages of this system is that it is in the manufacturer&#8217;s interest to use materials of a higher level and quality, as well as a dismountable system, to easily recover components of which he will have thought, during the eco-design, the following uses within economically resilient ecosystems.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16c8794 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16c8794\" data-element_type=\"section\" data-e-type=\"section\" id=\"fourth\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77eddb0\" data-id=\"77eddb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30fe34 elementor-widget elementor-widget-heading\" data-id=\"c30fe34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The fields of application of Cradle to Cradle\u00ae are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a646198 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a646198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f6a619\" data-id=\"4f6a619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb2553 elementor-widget elementor-widget-heading\" data-id=\"0fb2553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product level<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a751e2 elementor-widget elementor-widget-video\" data-id=\"7a751e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GV8lN_GslT4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958bcfc elementor-widget elementor-widget-text-editor\" data-id=\"958bcfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cradle to Cradle\u00ae<\/strong> <b>product<\/b>certification<\/p>\n<p>Cradle to Cradle\u00ae (C2C) certification is the international benchmark for the circular economy. It is awarded by the C2CPII (C2C Product Innovation Institute) on the basis of evaluation reports produced by accredited organizations, such as Upcyclea, the only French company to be accredited.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10181c elementor-widget elementor-widget-text-editor\" data-id=\"b10181c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The certification verifies the 5 C2C criteria: non-toxicity, circularity, renewable energy, respect of water and respect of social rules. The list of C2C products is available on\u00a0<a href=\"http:\/\/www.c2ccertified.org\" target=\"_blank\" rel=\"noopener\"><b>www.c2ccertified.org<\/b><\/a><strong style=\"background-color: #ffffff;\">.<\/strong><\/p><p>Different levels of certificates (Basic, Bronze, Silver, Gold, Platinum) allow to progressively move towards an optimal version of the product.<\/p><p>Before you embark on the full certification process, you also have the option to conduct a <a href=\"https:\/\/upcyclea.com\/en\/c2c-pre-audit\/\">C2C certification pre-audit<\/a>. This will allow you to assess the strengths of your company and the actions to be implemented.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daab1ed elementor-widget elementor-widget-image\" data-id=\"daab1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.png\" class=\"attachment-full size-full wp-image-13330\" alt=\"\" srcset=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement.png 225w, https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/te\u0301le\u0301chargement-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271bf1b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"271bf1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/c2c-pre-audit\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us for certification<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-558f597\" data-id=\"558f597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e84bfb elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"1e84bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"518\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/Group-334-1.svg\" class=\"attachment-full size-full wp-image-13170\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ee232 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e6ee232\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"81\" height=\"177\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/Arc-orange-3.svg\" class=\"attachment-full size-full wp-image-13246\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa6bb4 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"daa6bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"218\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/Bulle-orange-Opaque-1.svg\" class=\"attachment-full size-full wp-image-13186\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60751e7 elementor-widget elementor-widget-heading\" data-id=\"60751e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building level<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849b9da elementor-widget elementor-widget-video\" data-id=\"849b9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/doesCYuFYIk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab907e elementor-widget elementor-widget-text-editor\" data-id=\"dab907e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 800;\">C2C-inspired building referencing<\/span><\/p>\n<p>The &#8220;C2C-inspired Building&#8221; referencing is an audit conducted by the Hamburg Environmental Institute (HUI) on the &#8220;C2C-Inspired Elements&#8221; and &#8220;C2C Delights&#8221; aspects of the building. They represent respectively the material functions with positive impacts (e.g. air or water purification, &#8220;material bank&#8221; construction principle, C2C products) and the immaterial functions with positive impacts (e.g. aesthetics, luminosity, bio-waste management) of the building.<\/p>\n<p>Upcyclea produces the eligibility file, supervises the process and assists the HUI during the final audit to verify compliance with the file.<\/p>\n<p>If the audit is successful, then the &#8220;C2C-Inspired&#8221; referencing is pronounced; the MOA receives a diploma and its building is published on <a href=\"http:\/\/www.C2C-Buildings.net\" target=\"_blank\" rel=\"noopener\"><b>www.C2C-Buildings.net<\/b><\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17bc10 elementor-widget elementor-widget-image\" data-id=\"b17bc10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/illust-C2C-250x250-1.png\" class=\"attachment-full size-full wp-image-13328\" alt=\"\" srcset=\"https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/illust-C2C-250x250-1.png 250w, https:\/\/upcyclea.com\/wp-content\/uploads\/2022\/08\/illust-C2C-250x250-1-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e6682 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b1e6682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/upcyclea.zohobookings.eu\/#\/customer\/eric-conseil\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us for a referral<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cradle to Cradle The cradle of the circular economy What is Cradle to Cradle\u00ae? Do good instead of less bad Biological and technical cycles Product certification and building referencing C2C Certified Products Library Register of C2C referenced buildings What is Cradle-to-Cradle\u00ae? The Cradle to Cradle\u00ae approach defines and promotes the development of upcyclable products, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13771","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/pages\/13771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/comments?post=13771"}],"version-history":[{"count":9,"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/pages\/13771\/revisions"}],"predecessor-version":[{"id":22114,"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/pages\/13771\/revisions\/22114"}],"wp:attachment":[{"href":"https:\/\/upcyclea.com\/en\/wp-json\/wp\/v2\/media?parent=13771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}