Cradle-to-Cradle Certified® (C2C) is a revolutionary philosophy that rethinks the way we produce and consume. Instead of focusing solely on reducing negative impact, C2C aims to create a positive impact on the environment and society.
Everything is a resource
One of the fundamental principles of C2C is that everything is considered a resource. From this point of view, the traditional notion of “waste” is obsolete. Materials are seen as nutrients that can be continually reused. For example, a product can be designed to be entirely biodegradable, returning to the earth after use, or to be recycled in a technical cycle without loss of quality. A biodegradable bioplastic bottle, for example, can be composted and returned to the soil from which it came, perfectly illustrating this concept.
Renewable energy at the heart of C2C
Energy also plays a crucial role in the C2C approach. Instead of relying on polluting, non-renewable energy sources, C2C encourages the use of clean energies such as solar and wind power. This transition to renewable energies not only reduces greenhouse gas emissions, but also reduces our dependence on fossil fuels.
Enhancing diversity
Diversity is another C2C cornerstone. Whether it’s biological, cultural or design diversity, C2C values it and sees it as a strength. By adapting products and solutions to local conditions, taking into account resources, culture and climate, we achieve more robust solutions tailored to the needs of each region.
Respect and responsible water management
Water, this vital resource, is treated with the utmost respect in the C2C philosophy. Companies that adopt this approach often install advanced water purification systems and constantly seek to minimize their consumption. This approach not only preserves water resources, but also helps reduce pollution.
Co-creating with nature
C2C advocates co-creation with nature. Instead of seeing it as a constraint or an obstacle, nature is seen as an invaluable source of inspiration and solutions. Biomimicry, the imitation of natural processes and structures in product design, is an example of this approach. Buildings can be designed to mimic natural processes, such as thermal regulation or water management, illustrating the fusion of technology and nature.
Conclusion
By adopting this holistic approach, we have the opportunity not only to protect our planet, but also to create sustainable economic, social and environmental value.
To achieve this, we need to review our manufacturing methods, and in particular follow the international Cradle-to-Cradle Certified® standard, which distinguishes products that are good for life and the climate, and enable us to deploy a circular, healthy and holistic economy.
